The bend in the road is not the end of the road, unless you refuse to take the turn

There are many organisations that choose not to invest money in employee surveys, whether they be customer surveys or employee engagement surveys. It is often the case that people fear the timely nature of the process, the cost implications and what the results might show. However, the flexibility to take the turn in the road is worth the perceived risk as when implemented properly surveys can be most beneficial to most organisations.

In terms of employee engagement surveys, then most organisations would agree that there is conclusive evidence to suggest that employee engagement benefits organisations in terms of the enhanced satisfaction and motivation levels of employees but also in terms of profitability and overall success of the business. Getting employee engagement right is key and the springboard for this is to start with an employee engagement survey.

I believe Plato said 'the beginning is the most important part of the work' and I believe that this is no truer when deciding to build an employee engagement programme. The building of the foundation is key to making sure you have a solid understanding of the employees’ wants and needs.

Short-term, one-off initiatives are not enough to foster genuine employee engagement. A coherent, organisation-wide strategic approach is needed.

As research shows, to be the best and to stand head and shoulders above the competition, employee engagement needs to be taken seriously. Starting at the beginning is a key step to getting the process right and engaging your staff from the very outset.

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